AFS Technologies

AFS Technologies, Inc.
Director of Marketing
2011

AFS Technologies' Director of Marketing.

Generate revenue, leads, branding & market awareness for the enterprise software division of a major food and beverage industry software solutions provider. Drive and maintain the division's web site (and assist with the structure of new corporate web site) using industry standards and leading edge technologies that include HTML5, CSS3 and Javascript frameworks (that include jQuery, and Prototype). Create marketing content, structure and management of outside vendors to maintain organization's website functionality and effectiveness, including all social media strategies. Current projects include ensuring website is optimized through natural search and paid inclusion to allow for effective lead generation as well as providing value to new and existing customers.

Drive and manage outbound marketing campaigns and track progress, metrics and leads, then distribute leads through SalesForce to account executives depending on lead type, customer need and region. Operate as the marketing liaison for the division and communicate with various marketing-related vendors on a day-to-day basis, including graphic designers, web site developers and PR firms. Compose and release division's press releases to appropriate media outlets and edit executive marketing messages to enhance effectiveness.

Create, update and manage the division's marketing and sales collateral, including writing content, structuring content to maximize marketing potential and graphic layout to produce collateral (using tools that include Photoshop and Illustrator). Set up, coordinate and manage webinars, attend trade shows to determine effectiveness of booth displays, create white papers and perform competitive research (research competitor's websites and products, create competitive comparisons to determine differentiators).

Accomplishments:

  • Created booth messaging, postcard, email blast case study and a poster for the Boston Seafood Show that significantly increased leads generated over past years and resulted in sales.
  • Created initial landing page for cloud computing portal that was used for corporate SaaS roadmap.
  • Increased attendee turnout for the company's user conference through aggressive online marketing campaign and redesign of the content for the conference website.