AFS Technologies, Inc.
Director of Marketing
Drive and manage outbound marketing campaigns and track progress, metrics and leads, then distribute leads through SalesForce to account executives depending on lead type, customer need and region. Operate as the marketing liaison for the division and communicate with various marketing-related vendors on a day-to-day basis, including graphic designers, web site developers and PR firms. Compose and release division's press releases to appropriate media outlets and edit executive marketing messages to enhance effectiveness.
Create, update and manage the division's marketing and sales collateral, including writing content, structuring content to maximize marketing potential and graphic layout to produce collateral (using tools that include Photoshop and Illustrator). Set up, coordinate and manage webinars, attend trade shows to determine effectiveness of booth displays, create white papers and perform competitive research (research competitor's websites and products, create competitive comparisons to determine differentiators).
- Created booth messaging, postcard, email blast case study and a poster for the Boston Seafood Show that significantly increased leads generated over past years and resulted in sales.
- Created initial landing page for cloud computing portal that was used for corporate SaaS roadmap.
- Increased attendee turnout for the company's user conference through aggressive online marketing campaign and redesign of the content for the conference website.