The Pedowitz Group
Sr. Solutions Engineer
2012 - 2013
Actively consult global Fortune 500 companies on effective demand generation and revenue marketing strategies. Tactical implementation of marketing initiatives that include email marketing and website landing page solutions. Develop and manage solutions using marketing automation platforms that include Marketo,and ExactTarget at the enterprise level and MailChimp and Act-On at the mid-market and SMB level.
Implement and resolve advanced Web front-end technology solutions for Marketing Automation platforms. Design and build custom integrations within Marketing Automation platforms (Marketo, ExactTarget, and others). Serve as an expert resource to customers on the custom development and integration of Marketing Automation solutions. Technology expert and thought leader in contemporary Web technologies and techniques, both internally and externally for emails and landing pages. Provide Marketing Automation training to both internal staff and clients. Support client engagements, projects and deliverables.
- Certified Marketo Technical Consultant
- Certified ExactTarget Consultant
- Create all aspects of HTML email: from gathering client requirements, graphic design, template development, implementation and analysis.
- Created extensive transactional email correspondence solution through use of XML, XSL, XSLT via SOAP envelope that called one of eight XSL instances used to communicate with customers (all built in one file to improve maintenance/management of ongoing use of transactional emails). Solution was created for 3 languages.
- Regularly consult with global clients regarding email campaign strategies and tactics.
- Create and implement coding structure (hand coding) for both landing pages and email templates.
- Hand coding HTML since 1995; hand code CSS (inline for emails), XML, XSL, HTML.
- Create effective CTA’s, design layouts and consult on element placement to ensure maximum potential of email messaging.
- Create documentation for email design and development best practices.
- Created email template library based on global categorization of email intent and purpose (webinar, training, speaker engagements, events, announcements, etc.).
- Created RM6 application designed to quantify need for revenue marketing solutions through innovative use of Google API.
- Co-author of ROI calculator for Aprimo internal staff designed to expedite the sales cycle and improve client awareness.
- Selected as Employee of the month and Innovator of the month.